SMS Marketing does not only allow you to send sms, but it also allows you to receive responces via SMS too. Users can send replies either to Premium Short Codes or to normal GSM phone numbers. Either way has advantages and disadvantages, so we will analyze them below
Shortcodes are easy to remember
Short codes often offer revenue for the person who is driving the traffic. Premium numbers offer different charges depending on they charginh zone they belong to. Shortcodes with the following values can be found in many countries 0,25€/sms - 0,50€/sms - 0,75/sms - 1€/sms - 1,2€/sms - 3€/sms.
Shortcodes often provide revenue if high value numbers are used
Short Codes work with keywordsstrong>You will need to choose a 2-3 letter keyword when implementing a premiunm sms service. Your users will have to write this keyword in front of their SMS in order for the sms company to now that this sms belongs to you
Sender is only charged with the cost of a simple SMS
If you have a dedicated SIM then your users will not have to use a keyword in their SMS
Any business can take advantage of 2 Way SMS, in order to create better relation with their customers