SMS marketing is a new way to market products or services where SMS and the mobile phone are used as the medium for communication. People also refer to it as Text message Marketing or SMS Mobile Marketing. It can be used with great success in order to provide customers with time and location sensitive information It can also be personalized in which case provides higher conversion rates.
The use of SMS marketing in a company’s marketing mix allows the direct and personal contact with clients, introducing a new, powerful communication tool.
It is direct and personal
It allows you to establish a conversation with your clients
It allows you to develop customer profiles
Your costumers perceive it as a modern way of communication
It offers real-time campaigns. When sending a message, you have an immediate result.
SMS Marketing allows you to get feedback from your clients, with the use of simple mobile phone numbers, or with the use of 4-digit numbers that can easily supplement the already-existing advertising campaigns
SMS Marketing also supplements effectively other promotional methods, such as TV, radio and press advertising
Your clients may wish to communicate with you via SMS rather than telephone, since it is faster
It reduces the promotional and advertising costs and your customers may respond by using a 4-digit premium-cost number
SMS Marketing can be very targeted and lead to a big response rates
SMS can be personalised in order to offer even higher response rates
SMS Marketing can nicely compliment other forms of advertising as it allows direct communication with customers, while at the same time it is very efficient as a communication tool
It is real and it happens now
It is not used as a separate channel of communication, but as part of the marketing mix
Mobile phones are personal devices
Mobile phone advertising is considered differently by users, compared to other means of communication
Mobile phones can be used as a tool for dialogue with your clients, or simply as a product’s promotional tool
Mobile phones compared to computers are 10 to 1
Much more SMS than emails are sent daily
94% of daily-sent SMS messages are being read, out of which 75% are being read immediately
66% of mobile-phone users tend to remember SMS promotional campaigns
36% of them accept that they are willing to make a purchase of items about which they were informed through SMS
